FMCG. Kak naladit biznes-protsessy, oboyti konkurentov, stroitsya v matritsu i zakrepitsya na polke
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Type
Book
Authors
ISBN 10
5496018811
ISBN 13
9785496018814
Category
Unknown
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Publication Year
2017
Publisher
Description
Kak kompanii vyiti na rynok FMCG? Pochemu ne vse tovary stanoviatsia bestsellerami? Chto formiruet predpochteniia pokupatelei? Tak li vazhna tcena? V knige kompleksno opisana vsia tcepochka dvizheniia produktcii ot proizvoditelia do konechnogo potrebitelia s uchetom uslovii, potrebnostei, vozmozhnostei trekh osnovnykh storon biznes-otnoshenii (proizvoditelia, postavshchika i torgovoi seti), a takzhe razobrany luchshie tipichnye i nestandartnye resheniia, dokazavshie svoiu effektivnost v realnoi rossiiskoi praktike. - from Amzon
Number of Copies
1
Library | Accession No | Call No | Copy No | Edition | Location | Availability |
---|---|---|---|---|---|---|
Main | 1 | 1 | Yes |